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inspire everyone to live freely and adventure more.

Legend is for life. 

Our purpose is to inspire everyone to live freely and adventure more. We believe in making the most of each day, exploring different places and surrounding yourself with people that make you happy. Whether you choose to hike through the mountains, paddle down a raging river or take in epic sunsets, we are here to inspire you to do more of what you love.

We want you to be able to go on all of your adventures—no matter how big or small— enjoy it to the fullest and come back home safe and sound. That is why we think through all possible uses and scenarios when designing our products, it’s so that they'll last a lifetime—and more. 

Life’s short and your time is valuable. We work hard so you don't have to spend it replacing products that break after a few uses. We don’t want you to break the bank or compromise style or performance to get high quality, durable gear. When you purchase our gear, we promise that you’re getting the greatest value out of your investment.

At Legend, we make it easier for you do more of what you love, to live freely and to adventure more.